Media Campaign Proposal for Zhu Yi: Crisis Repair and Image Reconstruction in the Chinese Sports Landscape

This media campaign proposal outlines a comprehensive strategy for crisis repair and image reconstruction Zhu Yi, figure skater who faced backlash after disappointing performance at the 2022 Winter Olympics. The aims to leverage Zhu's Chinese identity capitalize on surging interest in sports China rebuild her establish as successful athlete. By aligning with government-supported initiatives develop commercialize industry, seeks tap into growing audience winter China. emphasizes importance of authenticity individual sovereignty shaping image, focusing personal achievements story resilience. It recommends coordinated efforts domestic outlets, independent streaming platforms, social channels engage both existing new fans, creating an emotional connection between audience. analysis highlights rapid response by authorities appearance support Zhu, indicating potential repair. addresses challenges perceived privileged background, linguistic proficiency, authenticity, suggesting strategies make relatable appealing wider